Orthodontic Services
Brava by BRIUS
Dr. Boris Pinhasov, Board-Certified Orthodontist in Queens, uses Brava™ by BRIUS to discreetly expand arches - faster results with no aligners or trays.


“Dr. Boris is patient and knowledgeable. He and the staff offers great bedside manner. He explained the whole process with great detail from metal expanders to braces. My child’s teeth has made a vast improvement over the course of 10 months.”
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Brava by BRIUS is a lingual braces system that sits behind your teeth. From the outside, no one can tell you're in treatment. That's not a marketing claim about being "nearly invisible" the way clear aligner companies phrase it. Brava brackets are bonded to the tongue side of your teeth. They are physically hidden. For patients who want truly invisible orthodontic treatment without the compliance demands of removable aligners, Brava is in a category of its own. Dr. Boris Pinhasov offers Brava at BP Smiles Orthodontics for patients in Queens who want results without anyone knowing.
Why Choose Dr. Pinhasov for Brava Treatment
Lingual braces demand a higher level of orthodontic skill than standard braces. The brackets are placed on the inside surfaces of the teeth, where anatomy varies significantly from tooth to tooth and access is limited. Precise placement is critical to how the system works and how comfortable it feels.
Dr. Pinhasov's credentials match the complexity of this treatment. He's a board-certified ABO Diplomate with 15 years of clinical experience who completed his residency at Maimonides Medical Center. His NYU DDS with honors, FAGD, and ICOI Fellowship reflect training that goes deep into the mechanics of tooth movement and bite correction. Consultations are available in English, Russian, and Spanish.
What Is Brava by BRIUS?
Brava is a custom lingual orthodontic system. Each bracket is individually designed and fabricated for each tooth using digital planning software. The brackets are bonded to the back (lingual) surfaces of your teeth and connected by a precision wire system.
What sets Brava apart from traditional lingual braces:
Brava vs. Invisalign
Patients often ask how Brava compares to Invisalign. Both are marketed as discreet, but they work in fundamentally different ways.
For patients who travel frequently, have inconsistent schedules, or simply don't want to think about removing and reinserting aligners throughout the day, Brava's fixed design is a significant advantage. The system works 24 hours a day without any action on your part.
How the Process Works
- 1Consultation. Dr. Pinhasov examines your teeth, takes digital scans, X-rays, and photographs. He determines whether your case is suitable for Brava and explains the expected treatment plan.
- 2Digital design. Your scans are used to design each bracket individually. The treatment is planned digitally from start to finish, mapping exactly how each tooth will move and in what sequence.
- 3Bonding appointment. The custom brackets are bonded to the lingual surfaces of your teeth using a precise placement guide. This appointment is longer than a standard braces placement, typically 60 to 90 minutes.
- 4Progress visits. You'll return every 6 to 10 weeks for monitoring and adjustments. Appointments are generally shorter than traditional braces visits because much of the treatment mechanics are built into the initial setup.
- 5Completion and retention. Once treatment is finished, the brackets are removed and retainers are provided to maintain your results.
What to Expect
The first one to two weeks with Brava involve an adjustment period. Because the brackets are on the tongue side, your tongue needs time to adapt. Some patients notice a temporary lisp and mild tongue irritation during this period. Both resolve as the tongue adjusts to the presence of the brackets.
Eating is unrestricted compared to traditional braces, though very hard or sticky foods should still be avoided to protect the brackets. Oral hygiene requires attention to the lingual surfaces, and Dr. Pinhasov's team will show you how to clean effectively around the brackets.
No. They are completely different systems. Invisalign uses removable clear plastic trays. Brava uses custom brackets fixed to the back of your teeth. The key practical differences: Brava is truly invisible (not just "clear"), doesn't require you to remove anything to eat, and works around the clock without relying on you to wear it consistently.
No. Brava brackets are bonded to the lingual (tongue-side) surfaces of your teeth. When you smile, talk, or open your mouth in conversation, the brackets are not visible. This is what makes Brava distinct from ceramic braces and clear aligners, which are still detectable at close range.
Treatment duration depends on the complexity of your case. Many Brava cases are completed in 12 to 18 months. Some simpler cases finish sooner. Dr. Pinhasov provides an estimated timeline during your consultation based on your specific diagnosis and treatment goals.
Brava typically costs more than traditional metal braces because each bracket is custom-designed and the technology involved in planning and fabrication is more advanced. However, the cost difference varies by case. BP Smiles offers payment plans, and your dental insurance orthodontic benefit applies to Brava just as it would to any other braces system.
Brava works for a wide range of orthodontic cases in teens and adults. Ideal candidates are patients who want completely invisible treatment, don't want the responsibility of wearing and tracking removable aligners, and prefer a fixed system that works without daily compliance. Dr. Pinhasov evaluates each case individually to confirm Brava can achieve the desired result.

Independent tooth movement. Each bracket moves its assigned tooth individually rather than relying on a continuous wire to move all teeth at once. This allows simultaneous correction of multiple teeth in different directions.
Custom-fabricated for every tooth. Brackets are not generic. Each one is designed from your digital scan to fit the exact contour of the specific tooth it's bonded to.
Reduced appointment frequency. Because the system is programmed to move teeth according to the treatment plan, fewer in-office adjustments are needed compared to traditional braces.
Shorter treatment times in many cases. The independent movement design can reduce overall treatment duration compared to conventional lingual systems.
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Why BP Smiles
Orthodontic care Queens trusts
Board-Certified Orthodontist
Dr. Boris Pinhasov is a board-certified orthodontist and ABO Diplomate with 15 years of experience.
Braces for Every Case
Traditional metal and clear ceramic braces that correct even complex bite and alignment issues.
Certified Invisalign Provider
Nearly invisible, removable clear aligners for teens and adults who want a discreet option.
Children, Teens & Adults
Care tailored to every stage, from a first evaluation at age 7 through adult treatment.
Advanced iTero Technology
Digital iTero scans and ClinCheck planning replace goopy impressions for a comfortable visit.
Free Consultations
Your first visit is complimentary, with no commitment. We review your options together.
YOUR INVISALIGN ORTHODONTIST IN QUEENS,NY
Meet Dr. Boris Pinhasov
Dr. Boris Pinhasov, DDS, is a board-certified orthodontist and ABO Diplomate who completed his residency at Maimonides Medical Center. With 15 years of experience, he has built a Queens practice that serves children, teens, and adults across English, Russian, and Spanish.
- ABO Diplomate
- Maimonides Residency
- 15 Years of Experience
Board-certified orthodontic care in Queens.
FAQ
Frequently Asked Questions
Brava is a custom lingual orthodontic system. Each bracket is individually designed and fabricated for each tooth using digital planning software. The brackets are bonded to the back (lingual) surfaces of your teeth and connected by a precision wire system.
No. They are completely different systems. Invisalign uses removable clear plastic trays. Brava uses custom brackets fixed to the back of your teeth. The key practical differences: Brava is truly invisible (not just "clear"), doesn't require you to remove anything to eat, and works around the clock without relying on you to wear it consistently.
No. Brava brackets are bonded to the lingual (tongue-side) surfaces of your teeth. When you smile, talk, or open your mouth in conversation, the brackets are not visible. This is what makes Brava distinct from ceramic braces and clear aligners, which are still detectable at close range.
Treatment duration depends on the complexity of your case. Many Brava cases are completed in 12 to 18 months. Some simpler cases finish sooner. Dr. Pinhasov provides an estimated timeline during your consultation based on your specific diagnosis and treatment goals.
Brava typically costs more than traditional metal braces because each bracket is custom-designed and the technology involved in planning and fabrication is more advanced. However, the cost difference varies by case. BP Smiles offers payment plans, and your dental insurance orthodontic benefit applies to Brava just as it would to any other braces system.
Brava works for a wide range of orthodontic cases in teens and adults. Ideal candidates are patients who want completely invisible treatment, don't want the responsibility of wearing and tracking removable aligners, and prefer a fixed system that works without daily compliance. Dr. Pinhasov evaluates each case individually to confirm Brava can achieve the desired result.

